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African Journal of Business and Economic Research, Vol 6 No 1 2011

About This Edition

ISSN : 1750-4562 (online)/ 1750-4554 (print)

Table of Contents :

Editorial
John O. Okpara (Editor),Nnamdi O. Madichie (Guest Editor) 4

The Economic Implications of the FIFA 2010 World Cup in South Africa
Surendranath R. Jory and Dev K. Boojihawon7

The FIFA 2010 World Cup was held in South Africa; the first time the tournament

had been played on the continent of Africa. Given the country’s economic and social

limitations, this study examines the economic impact of the World Cup on South

Africa. We argue that although the World Cup was not the salvation of the economy

that might have been hoped, it did favor some remarkable economic positive

outcomes. Specifically, we argue that the World Cup provided South Africa with

accelerated direct and indirect economic benefits such as expanding the country’s

international profile, adding to the country’s GDP, upgrading its infrastructures, and

increasing international exposure for its business community, the scale and scope of

which would have been inconceivable without the World Cup.

Key words:

FIFA 2010 world Cup, South Africa, ex--]‑ost Analysis

A Priori and Positivist View of FIFA 2010 World Cup in South Africa
Jerry Kolo22

Between a one--]‑onth period (11 June and 10 July 2010), the Republic of South Africa

(RSA) successfully hosted the 2010 Fédération Internationale de Football Association

(FIFA 2010) World Cup. This paper contributes to the post--]‑World Cup discourse of

the impacts of the mega sporting event on business development in South Africa in

particular, and in Africa in general. Using empirical data from secondary sources,

along with theoretical reasoning, the paper contends that FIFA 2010 World Cup met

the interests of all stakeholders in South Africa, more so from a political--]‑conomic

than a macro--]‑conomic standpoint. Thus, the World Cup was a public expenditure

by the South Africa government and people, and not a stimulus or impetus for

business development either nationally or continentally. The paper posits that the

World Cup is, in intent and purpose, a one--]‑ime, short--]‑ived entertaining sporting

event, hosted by a country for the global community to enjoy. In this sense, the event

is, in general, a public good or service, and, in 2010, it achieved its purpose for South

Africans. Quite heuristic from the success of FIFA 2010 World Cup P are lessons that

can be learned for governance and entrepreneurship in Africa. The paper deciphered

some of these lessons for policy and project planning, project financing and

execution in Africa. The paper concluded that extrapolating the impacts of FIFA 2010

World Cup on business development in Africa is at best a research goldmine for

business, management and economics scholars.

Key words

: World Cup, economic impacts, project planning, African business.

Whither the Legacy of FIFA 2010 World Cup for Entrepreneurship in South Africa?
Nnamdi O. Madichie44

The FIFA 2010 World Cup (FWC2010 henceforth) remains the coveted trophy for players, managers, and competing nations. It is not only a symbol of national pride but also an opportunity for business start-ups, growth and development. Prior to the recently concluded FWC2010 in South Africa, the 2009 GEM South Africa Report entitled “With a Difference” was launched to a packed audience at the Graduate School of Business, University of Cape Town (on Thursday 13^th May 2010). The launch attracted academics, businessmen, government representatives, NGOs and numerous other stakeholders – whose interest was shown particularly because the country was hosting the FWC2010 a month later in June. However, there were speculations as to what effect this event has and/ or would have on entrepreneurial activity in the country. Such speculation is what this paper primarily seeks to address in the aftermath of the global event.

The Exclusion of Street Traders from the Benefits of the FIFA 2010 World Cup in South Africa
Ercüment Celik62

This article espouses the key question of distribution of benefits from hosting a ‘mega-event’ such as the Fédération Internationale de Football Association (FIFA) World Cup. Through focusing on the case of street traders, the author aims to demonstrate how marginalized sectors were excluded from the benefits of the 2010 FIFA World Cup in South Africa. This is achieved by an analysis of two major processes that took place in due course of the preparations for the World Cup and during the tournament: the “World Class Cities” creation projects involving the World Cup host cities, and the adaptation of FIFA by-laws by these host cities. The author also reviews some previous experiences of ‘mega-events’ in other countries and the current policies on the informal economy, particularly street trading in South Africa. He suggests that an inclusionary perspective begins with the recognition of informal economy and street trading as an integral part of the urban economy in the global South. The author underlines the importance of including the right to livelihoods in the vision of African cities and recognition of the organisations of street traders as partners in the processes of social dialogue.

Keywords: mega-events, world-class cities, informal economy, street traders.

Utilizing World Cup success to facilitate development: the case of the Ghana Football Association (GFA)
Kwame J.A. Agyemang87

The purpose of this paper is to explain how the Ghana Football Association (GFA) can use their 2010 FIFA World Cup success as a means of fostering development in Ghana. The paper suggests the GFA should integrate corporate social responsibility (CSR) principles to witness this development. Furthermore, the paper also makes note of the value of stakeholder theory and encompassing competent managers if the GFA is to build off their 2010 FIFA World Cup achievement and see development come to fruition. Implications and future research direction are discussed.

Key words: Ghana football, corporate social responsibility, stakeholder theory, managers

The FIFA 2010 World Cup and Football Sponsorship in Ghana: Some Expert Views
Robert E. Hinson, Prince Kodua, and Mohammed A. Mahmoud102

The paper sought to investigate sponsorship benefits to Ghanaian football clubs by virtue of the strong performance of the Ghana Black Stars at the 2010 FIFA World Cup. The research contribution is the development of a comprehensive model of measurement for sponsorship benefits. The research employed elite interviews (Peng & Hackley 2007, Hinson and Tweneboah-Koduah 2010), to extract data on corporate sponsorship for the football industry in Ghana. Key experts from Ghanaian football industry were interviewed; data from these experts was analyzed and relevant conclusions drawn. Although corporate Ghana has demonstrated their capacity and willingness to commit resources to football development, local football clubs and the national team have not branded football business enough to make it attractive to sponsors. The Black Stars’ participation in the 2006 and 2010 FIFA World Cup held in Germany and South Africa respectively, has, however, improved the attractiveness of football to the public, which needs to be built on. Studies on sponsorship in football in developing economy contexts are fairly parsimonious and this paper is one of the initial attempts to fill this research gap.

Keywords: Ghana, Sponsorship, Football, 2010 FIFA World Cup

[abstract]


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