Table of Contents :

Profitability Determinants of Commercial Banks: Empirical Evidence from Sub-Saharan Africa
Erasmus Yaw Afriyie 7

Inflation Spill-overs from BRIC to SADC Economies: The Impossible Trinity Theory Analysis
Thobekile Qabhobho and Hlalefang Khobai 27


ICT and Technical Inefficiency in SADC: A Stochastic Frontier Analysis
Biyase Mduduzi, Udimal Thomas, Kirsten Frederich , Mapumulo Noluthando 47


Labour Productivity and Economic Growth in the WAEMU Region: Both a Puzzle and a Key to Economic Development?
Cheick Kader Mbaye 67


Experiential Marketing as a Mechanism to Deliver Value for Mobile Network Operators
Michael Boakye Yiadom and Madéle Tait89


Working Capital-targeting and Firms Life Cycle: Analysis of Persistence and Speed of Adjustment
Baba Adibura Seidu, Yaw Ndori Queku, George Tackie and John Mensah 117


Costs of Corporate Governance Failures: Evidence from South Africa
Tapiwa Muzata149


A Comparative Study of Social Media Marketing and Conventional Marketing - A Case Study
Alhassan Musah, Bismark Okyere, Gertrude Naa Adoley Boye, Christian Thywill Dodor, Eriyoti Chikodza and Farai Kwenda179


Effect of Brand Equity on Consumers` Word-of-Mouth Behaviour in Herbal Market in Ghana
Peter Kwasi Oppong, John Mensah and Matilda Addae 191


An Exploration of the Use of Marketing Public Relations at the Apartheid Museum in Johannesburg, South Africa
Opeyemi Bakre and Takalani Mudzanani213


The Portrait of Small and Medium Enterprises (SMEs) and the Main Obstacles Faced by Businesses: Evidence from Bukedi Sub-region of Uganda
Salmon Mugoda and Noluntu Stella Dyubhele 239


Determinants of Technical Efficiency of Public Universities in South Africa
Tumi Vuyolwethu Nkohla, S. Munacinga, N. Marwa, and R. Ncwadi 259


Role-modelling, Decision-making and Conflict Resolution: Impact of Leadership and Management on Academic and Administrative Employees at a South African Higher Education Institution
Anrusha Bhana, Sachin Suknunan and Mohamed Saheed Bayat281

[abstract]