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MARKETING DECISIONS AND STRATEGIES: An International Perspective

The marketing literature generally assumes that managers and customers always make rational (reasonable and logical) decisions. In real life, however, decision making process is hardly rational and straightforward. Managers and customers normally make decisions “in-action” – i.e. as they grapple with critical problems on daily basis. As s

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Agribusiness Project Appraisal: Theory and Applications

Agribusiness Project Appraisal is probably the first context-specific book to provide a methodology for managing projects in agriculture in Tanzania. It gives advice and support on how to carry out project planning, execution and evaluation. The emphasis of the book is on achieving a thorough and rigorous social and economic analysis through systematic procedures appr

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Religion in Contemporary Nigeria

The dynamism of religion all over the world presupposes that discourse on it generally is a continuous exercise. As religion influences the environment of its operation so also is the influence of the environment on the practice of religion. Nigeria, a multi-religious nation has experienced and is still experiencing the positive as well the negative as

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Organization Paremiology: A New Approach to Organizational Improvement

As people remember you as the first and leading indigenous wisdom-based organization development writer, we believe the spirit behind the use of wisdom contained in African proverbs and Folktales to develop the African continent will live on. Your books will continue to speak and challenge us to rise and create the tomorrow to which we aspire and deserve. Indeed

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LANGUAGE AND LITERATURE: Vehicles for the Enhancement of Cultural Understanding

As the world continues to interconnect, in this modern age, the need for people to understand one another is magnified. Whether for business purposes, entertainment, tourism or any other reason, the more people learn about the world and the cultures that define them, the more they are able to make this world a better place. The languages people speak reflect

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Africa in the United Nations System (1945-2005)

Though there have been numerous studies on the United Nations, only a few have dealt comprehensively with Africa’s relations with the world body. Africa in the United Nations (1945-2005) attempts to fill this lacuna by providing a systematic assessment of Africa’s relationship with the World body, from its foundation in 1945 to its sixtieth anniversary

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Somalis: In Search of Nationhood, Statehood and Transnational Connections

Contemporary scholarship characterizes Somalia as a nation in search of statehood. The approach presupposes a homogenous cohesive nation and society- with considerable traditional democratic pastoralism. This book portrays a complex nation with multiple heterogeneous characteristics. This alternative approach reflects the socio-political and the historical for

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KANO: Environment, Society and Development

Kano: Environment, Society and Development is a collection of research works on Kano and its environs. Though largely a rural economy, the region is known for its huge population, extensive landmass and abundant natural resources. As a richly endowed part of Nigeria, it is not surprising that it has attracted several scholarly studies on its physical and human environ

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Metaphors and Climax: Reminiscences on the Drama and Theatre of Ogonna Agu

Metaphors and Climax explores the artistic forays of the late Ogonna Agu (Ph.D.), Nigerian writer, critic, actor, director, painter and Associate Professor of drama and theatre. In 19 exciting essays, this book captures the creative canvas of Agu as expressed in the genres of literary drama, performance and theatre criticism. Besides establishing the versatility o

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Service Marketing in Ghana: A Customer Relationship Management Approach

A maiden publication of the Centre for Sustainability and Enterprise Development at the University of Ghana Business School, this book on Service Marketing written from a customer relationship management perspective; is an absolute must-read. The book is written for junior, mid-level and senior management personnel across all organisations and business associa

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