Women in Business: Theory, Practice and Flexible Approaches

Author : By Mirjana Radovic Markovic and Imani Silver Kyaruzi

In recent years, a record number of women have been breaking out of corporate life and embracing entrepreneurial careers  partly as a redress to the discriminations they experience in paid employments. Female entrepreneurship is emerging as a potent force as more women emerge as business owners even in economic sectors that were previously thought to be the preserve of men.

Women in Business: Theory, Practice and Flexible Approaches is a practical book that sets out to provide support and practical planning tools to guide both established and aspiring female entrepreneurs. These include checklists and tests, which could make the decision-making processes easier because self-employment and entrepreneurial activities are decisions that cannot be taken lightly.

Women entrepreneurs are seen to be more realistic about their commercial prodigies and often make attempts to develop them within a family environment, while men gravitate more towards developing business hierarchies with defined rules and working business procedures. A number of theories, based on feminist analyses of the same, are also explored.

The recognition of the capacity of women entrepreneurs in our global community is no longer a matter of debate, but a realisation that female entrepreneurship is now forming one of the major factors contributing to the development of many countries, and not just countries in transition.

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Professor Mirjana Radoviæ Markoviæ - is professor and researcher in the field of Entrepreneurship and Women’s Entrepreneurship. She is an author of ten books devoted to business management and entrepreneurship. Professor Radovic holds a Bachelor's Degree in Economics from Belgrade University. She also holds a Masters Degree in Theoretical Economy and a Ph.D. in Economics from same University. She has served as guest lecturer at a number of universities, foundations and institutes in Moscow, The Hague, New York, Washington DC, San Francisco, St. Paul, Atlanta, Portland, and New Orleans. She has twice won scholarships from the United Nations for her studies in Russia and India.

Dr Imani Silver Kyaruzi, an Entrepreneurship and Economic Development analyst, is a graduate of the University of Birmingham, UK. He holds an MBA in Entrepreneurship from Birmingham City University and BA (Hons) from The University of Wolverhampton. He teaches both graduate and undergraduate courses in Entrepreneurship and Management at London Graduate School of Management. He is also Visiting Professor of Entrepreneurship at the University of Kragujevac, Serbia. His works on entrepreneurship and local economic growth have been published in English and Swahili. His main research interests include entrepreneurship and SME development. He can be contacted at: editor@amjer.org

 

Publication date: January 2010

Book Format	Price(In £)	Price(In $)
Paperback	£25	$30
Hardback	£50	$79
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Total Pages	ISBN
162	9781906704445(HB)/9781906704452(PB)