Table of Contents :

Editorial note5
Aaron Tshidzumba

The Role of Social Media Platforms in Revolutionising the Orthodox African Electoral Process and Outcomes 7
Joshua Ebere Chukwuere, Chijioke Francis Onyebukwa, and Ifeanyi Mbukanma

The Role of Social Media in Youth Civic Engagement Practices in the Eastern Cape25
Stenford Matenda, Gedala Mulliah Naidoo and Hemduth Rugbeer

The Impact of Social Media Platforms on Book Marketing and Advertising: A Case of Selected South African Authors43
Selaelo John Mabeba

The Role and Effect of the Mass Media during Electioneering 63
Eyitayo Francis Adanlawo and Mike Megroove Reddy

Coming out of the closet? Audience reactions to the heteronormative disruptive advertising 73
Mathobela Lydia S Ramasela, Shepherd Mpofu, and Samukezi Mrubula-Ngwenya

The Government, Mass Media, Myths and Misconceptions of Sickle Cell Disease: Impact on the Sustainable Development Goal of Healthy Lives in Nigeria103
Emmanuel Morka and Samuel Okere